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Camilyo Blog

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As the world is slowly adjusting to living with coronavirus SMBs will need to adapt to long term effects. The tools to enable them - are already here

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Photo by Emily Morter on Unsplash
Depending on geography, the world is slowly starting to adapt to a living-with-coronavirus mode of business. What do we already know of what’s ahead? And how well are we prepared for it? Here are some tools to address the new era:Social distancing – Whether regulations are limiting the number of ...
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Insider Secrets: How to Make Your Content Appeal to Small Businesses

What I’ve Learned From Years in Small Business Media

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How do you market your marketing agency to small businesses using content? We asked our author and editor, Joshua Sophy, to share his insights from spending years producing and editing content that is read by millions of SMBs in the United States.As a young newspaper reporter, one of the first ...
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9 Best Practices For SMB-Focused Local SEO

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SEO for your small business (SMB) clients can be a never-ending task. We’ve scoured today’s best practices for local SEO for small businesses to produce this list of just 9 essential steps that you can do today for your small business accounts. Since last year, Google have been showing their desire ...
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Six Free Content Promotion Hacks That Take Less Time Than a Coffee Break

How Marketing Service Providers Can Quickly Make Their SMBs’ Content More Effective

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As a marketing service provider, you need to generate results for your small business (SMB) clients. However, their budget is tight and the time you can dedicate to them is restricted. How can you achieve stellar results with these two fundamental conditions? We dug deep into dozens of content ...
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Introducing Camilyo’s Mobile HUB For Your Small Business Clients

Help Your SMBs Manage Their Business Better

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For the past six years, we have been working closely with leading marketing service providers from all over the world. One trend we noticed is that they all shared a very strong need to deliver more bottom-line value for their small business customers. This observation led us to create something ...
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Small Business Operating System: Help Your Customers Run Their Business Better

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For the past six years, Camilyo has been working with marketing service providers who sell to small businesses around the world. We have seen the market evolve from exclusively selling websites to also offering SEO, lead generation, email marketing, customer retention services and, eventually, ...
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How To Show The Value That You, Marketers, Deliver

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In our last blog posts, we talked about what marketers can do to generate leads for small businesses and how important it is to encourage SMB owners to actually follow up on those leads you generated. The next challenge that we would like to discuss is attribution. Can we avoid a situation where ...
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The Number You Have Dialed is Not Available at This Time

How small businesses gain (and lose) business by (not) handling customer requests ASAP

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In our last blog posts, we covered the best ways to optimize small business websites for conversion, both on a daily basis and through paid campaigns. But what happens once a solid conversion rate has been established for your client’s website and leads are being generated? The next challenge is to ...
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How to Boost Your SMB Conversions With Campaigns

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There are many techniques for conversion optimization, including advanced and creative strategies for those working with a low to non-existent budget. At Camilyo, we understand small businesses (SMBs) need cost-effective campaigns to fit tight budgets. In the previous blog post, we focused on daily ...
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How Conversion Optimization isn’t Just for the Big Players, but also for SMBs

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Over the years, we have read countless blog posts about how to best attract new customers to a business. While acquisition is of very high importance, conversion and retention are actually harder - but much more beneficial for small businesses in the long run. Most of the small businesses our ...
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What Does 2017 Have in Store for SMBs?

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Photo credit: Looking Forward by Val Wroblewski Here at Camilyo, we are developing a marketing and customer engagement platform for small businesses. We do not sell it directly to the businesses, though - we sell it to local providers of digital services: yellow pages, media companies and marketing ...
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Things we Learned about Small Business Marketing in 2016

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At Camilyo, exploring the ever-changing small business market and small business needs is of prime importance. Everything we learn helps us develop our platform to better to fit the needs of small businesses and those who serve them. Here is a short summary of the many things we learned in 2016:1. ...
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Digital Christmas

Help your small business clients provide a better holiday customer experience

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If marketing service providers to small businesses have learned anything from this past Thanksgiving weekend, it’s that their clients stand a true chance to compete against major retailers by providing customers with a stellar consumer experience, emphasizing service over cost. This, because the ...
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The Day After Black Friday

How Small Business Saturday is Getting Bigger

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Photo Credit: QUEUE, by *SaxSMBs are finding it increasingly difficult to compete against larger companies and e-commerce retailers. When it comes to Black Friday and Cyber Monday sales, it seems as though SMBs don’t stand a chance to compete. They simply do not have the means or resources to ...
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I Don’t Love You Anymore

Why small businesses leave their marketing service providers

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Photo: LSA Report: The Customer Funnel According to the recent Local Search Association report, 30% of small businesses currently work with marketing service providers, and they are discontinuing third-party services at an alarming rate. Unhappy with their programs results, they feel they get poor ...
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Local Marketing Paradigm Shift

A conversation between Greg Sterling from the LSA and Ziv Koren from Camilyo

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The Local Search Association (LSA) has recently published a study dedicated to the relationships between local businesses and marketing service providers. “The Customer Funnel: A new framework for local marketing” argues that “the current approach of selling SMBs into individual digital channels ...
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One Way to Think About Packaging Services for SMBs

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Over the past few months, I worked with several of our largest customers to move them to packaged offerings. Here is how I prefer to approach packaging so that it works best for both service provider and its clients. What is packaging?First of all, I like to use the word “packaging” and not “...
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7 Lead Magnets For Your Local Business Clients that Convert

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PHOTO CREDIT: “288/365” by David Mulder, licensed under a Creative Commons Attribution-ShareAlike 2.
​PHOTO CREDIT: “288/365” by David Mulder, licensed under a Creative Commons Attribution-ShareAlike 2.0 Generic license.​As a marketing service provider, you obviously want to generate effective leads for your small and medium business clients.  Lead magnets are extremely effective marketing tactic ...
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Coaching SMBs to Capture Online Gold

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Over 11,000 athletes are currently in Rio with one goal in mind: bringing home the gold. But Simone Biles and Michael Phelps don’t settle for just one medal: they consistently perform above the rest, winning medal after medal, creating high - yet achievable - expectations.  While nearly any Digital ...
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From 0 to 600 in 12 months - Connecting African SMBs with the World

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As the fastest-growing region in the world, Africa has a projected annual GDP growth of 5% over the next five years. However, of the staggering 10 million African SMBs, only 10% have a digital presence, mostly due to lack of awareness and high complexity and costs. Africa 118, a multi-platform ...
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5 Ways to Chase Customers Away with Exit Pop Ups - and 4 Ways to Keep Them

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Pop up advertising is simultaneously the most hated and one of the most effective forms of online advertising. Exit intent popups, generally triggered by specific mouse movements, are rapidly gaining popularity since they specifically target users who are about to abandon the website. On the one ...
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5 (really good) Reasons why SMBs Need a CRM

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Customer Relationship Management systems (CRMs) enable businesses to aggregate all processes related to potential, current and past customers. While CRMs were once a luxury afforded by large companies with massive budgets, SMBs can now find inexpensive and effective CRMs to meet their own needs. By ...
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SMBs Are Losing Business By Skipping Online Booking

SMBs should implement online booking widgets to their websites to increase conversion

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As consumers increase their reliance on mobile and online browsing, businesses have adjusted accordingly by creating websites that are responsive and allow the consumer to easily reach the information that they seek. While this first step is critical in meeting consumer needs, businesses usually ...
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Why DIY Websites are a Recipe for Disaster

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Websites compliment offline businesses and help boost sales by adding credibility, being accessible 24/7 for clients to browse, and enhancing marketing efforts. Businesses want to entice customers to buy from them by providing them with the optimal browsing experience that will facilitate the ...
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Thank You, WordPress, But We Need To Move On

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The majority of web agencies strive to scale their businesses and increase their client base and revenue. This 20+ billion Dollar market has an ever-evolving and growing need for web development, however with great need comes great competition. While each agency offers a unique value proposition, ...
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How can Camilyo help prevent local web agencies from falling off a cliff?

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Local web agencies that provide SMBs with local marketing services are fighting a tough battle and are being besieged on multiple fronts.  On the one hand, they compete with big, national service providers that can leverage size and scale and operate a highly-oiled sales machine, and on the other ...
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