Camilyo Blog

 
 

Camilyo Blog

Things we did during lock down…

It has been a strange year (...and then some) of remote work, on boarding new colleagues on Zoom or Teams, making sour dough bread and home improvements – but at Camilyo, we made the best of it.

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The last 18 months saw the bulk of our overall infrastructure upgrade and improvements. An estimated 20 person-years were put to work, all aimed at providing our partners – and their customers, a top of the line experience and quality in digital presence and tools. So what exactly did we do? Here ...
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The New Social Module is Here!

The Camilyo Social Module enables your customers to easily manage all of their social media activity (or for you to manage it for them) – all from one place! What's in it for the business owner? Quite a lot!

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Source: Unsplash - Merakist
Here are 5 new features (among many) that make the social media module on the Camilyo all-in-one the tool to drive your customers' social activities to new heights:1. Five networks connected!The All-in-one Social Module is now connected to Facebook, Twitter, Google (GMB), Instagram and LinkedIn!2. ...
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Camilyo Is Proud to Introduce: 30 Minutes With an Expert

Getting an SMB customer onboarded and engaged with a SaaS product is challenging. That’s why we released a new toolset, which is here to help partners with this essential task.

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SaaS, intake and onboarding… a challenging combination. Onboarding is the critical junction that every SMB needs to go through when adopting any new digital tool. Motivation by intent and recognition of need (on the customer side) and inviting UI/UX (on the product side) are the essential launch ...
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Opening a Window of Opportunity for Small Businesses in Greece

Exciting partnership with Newsphone, leading local search services provider in the country

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Here at Camilyo we are committed to help small businesses succeed in the digital space: create online awareness for their business, capture leads, push customers through the sales funnel and nurture loyalty. Today we take another significant step in this direction, partnering with Newsphone Hellas ...
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Insider Secrets: How to Make Your Content Appeal to Small Businesses

What I’ve Learned From Years in Small Business Media

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How do you market your marketing agency to small businesses using content? We asked our author and editor, Joshua Sophy, to share his insights from spending years producing and editing content that is read by millions of SMBs in the United States.As a young newspaper reporter, one of the first ...
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9 Best Practices For SMB-Focused Local SEO

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SEO for your small business (SMB) clients can be a never-ending task. We’ve scoured today’s best practices for local SEO for small businesses to produce this list of just 9 essential steps that you can do today for your small business accounts. Since last year, Google have been showing their desire ...
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Six Free Content Promotion Hacks That Take Less Time Than a Coffee Break

How Marketing Service Providers Can Quickly Make Their SMBs’ Content More Effective

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As a marketing service provider, you need to generate results for your small business (SMB) clients. However, their budget is tight and the time you can dedicate to them is restricted. How can you achieve stellar results with these two fundamental conditions? We dug deep into dozens of content ...
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Introducing Camilyo’s Mobile HUB For Your Small Business Clients

Help Your SMBs Manage Their Business Better

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For the past six years, we have been working closely with leading marketing service providers from all over the world. One trend we noticed is that they all shared a very strong need to deliver more bottom-line value for their small business customers. This observation led us to create something ...
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Small Business Operating System: Help Your Customers Run Their Business Better

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For the past six years, Camilyo has been working with marketing service providers who sell to small businesses around the world. We have seen the market evolve from exclusively selling websites to also offering SEO, lead generation, email marketing, customer retention services and, eventually, ...
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How To Show The Value That You, Marketers, Deliver

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In our last blog posts, we talked about what marketers can do to generate leads for small businesses and how important it is to encourage SMB owners to actually follow up on those leads you generated. The next challenge that we would like to discuss is attribution. Can we avoid a situation where ...
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The Number You Have Dialed is Not Available at This Time

How small businesses gain (and lose) business by (not) handling customer requests ASAP

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In our last blog posts, we covered the best ways to optimize small business websites for conversion, both on a daily basis and through paid campaigns. But what happens once a solid conversion rate has been established for your client’s website and leads are being generated? The next challenge is to ...
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How to Boost Your SMB Conversions With Campaigns

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There are many techniques for conversion optimization, including advanced and creative strategies for those working with a low to non-existent budget. At Camilyo, we understand small businesses (SMBs) need cost-effective campaigns to fit tight budgets. In the previous blog post, we focused on daily ...
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How Conversion Optimization isn’t Just for the Big Players, but also for SMBs

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Over the years, we have read countless blog posts about how to best attract new customers to a business. While acquisition is of very high importance, conversion and retention are actually harder - but much more beneficial for small businesses in the long run. Most of the small businesses our ...
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What Does 2017 Have in Store for SMBs?

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Photo credit: Looking Forward by Val Wroblewski Here at Camilyo, we are developing a marketing and customer engagement platform for small businesses. We do not sell it directly to the businesses, though - we sell it to local providers of digital services: yellow pages, media companies and marketing ...
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Things we Learned about Small Business Marketing in 2016

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At Camilyo, exploring the ever-changing small business market and small business needs is of prime importance. Everything we learn helps us develop our platform to better to fit the needs of small businesses and those who serve them. Here is a short summary of the many things we learned in 2016:1. ...
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Digital Christmas

Help your small business clients provide a better holiday customer experience

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If marketing service providers to small businesses have learned anything from this past Thanksgiving weekend, it’s that their clients stand a true chance to compete against major retailers by providing customers with a stellar consumer experience, emphasizing service over cost. This, because the ...
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The Day After Black Friday

How Small Business Saturday is Getting Bigger

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Photo Credit: QUEUE, by *SaxSMBs are finding it increasingly difficult to compete against larger companies and e-commerce retailers. When it comes to Black Friday and Cyber Monday sales, it seems as though SMBs don’t stand a chance to compete. They simply do not have the means or resources to ...
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I Don’t Love You Anymore

Why small businesses leave their marketing service providers

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Photo: LSA Report: The Customer Funnel According to the recent Local Search Association report, 30% of small businesses currently work with marketing service providers, and they are discontinuing third-party services at an alarming rate. Unhappy with their programs results, they feel they get poor ...
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Local Marketing Paradigm Shift

A conversation between Greg Sterling from the LSA and Ziv Koren from Camilyo

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The Local Search Association (LSA) has recently published a study dedicated to the relationships between local businesses and marketing service providers. “The Customer Funnel: A new framework for local marketing” argues that “the current approach of selling SMBs into individual digital channels ...
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One Way to Think About Packaging Services for SMBs

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Over the past few months, I worked with several of our largest customers to move them to packaged offerings. Here is how I prefer to approach packaging so that it works best for both service provider and its clients. What is packaging?First of all, I like to use the word “packaging” and not “...
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How the New Facebook Layout is Winning the SMB Race for Consumers

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96% of small business owners and marketers utilize social media marketing and commerce trends as part of their business strategy. While everyone recognizes the importance of Facebook for business, Facebook has a tendency to be much like the weather - it changes the moment people get used to it. ...
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Coaching SMBs to Capture Online Gold

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Over 11,000 athletes are currently in Rio with one goal in mind: bringing home the gold. But Simone Biles and Michael Phelps don’t settle for just one medal: they consistently perform above the rest, winning medal after medal, creating high - yet achievable - expectations.  While nearly any Digital ...
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From 0 to 600 in 12 months - Connecting African SMBs with the World

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As the fastest-growing region in the world, Africa has a projected annual GDP growth of 5% over the next five years. However, of the staggering 10 million African SMBs, only 10% have a digital presence, mostly due to lack of awareness and high complexity and costs. Africa 118, a multi-platform ...
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5 (really good) Reasons why SMBs Need a CRM

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Customer Relationship Management systems (CRMs) enable businesses to aggregate all processes related to potential, current and past customers. While CRMs were once a luxury afforded by large companies with massive budgets, SMBs can now find inexpensive and effective CRMs to meet their own needs. By ...
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Why DIY Websites are a Recipe for Disaster

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Websites compliment offline businesses and help boost sales by adding credibility, being accessible 24/7 for clients to browse, and enhancing marketing efforts. Businesses want to entice customers to buy from them by providing them with the optimal browsing experience that will facilitate the ...
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Thank You, WordPress, But We Need To Move On

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The majority of web agencies strive to scale their businesses and increase their client base and revenue. This 20+ billion Dollar market has an ever-evolving and growing need for web development, however with great need comes great competition. While each agency offers a unique value proposition, ...
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When Life Gives You Lemons - Turn Small Budget Facebook Ad Accounts Into Lemonade

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Facebook ads are increasingly becoming an integral part of advertising for small companies, especially in local communities. The low cost, coupled with progressive targeting, make Facebook advertising a high priority for SMBs. Realizing they are, most likely, unable to effectively run a campaign on ...
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