As a marketing service provider, you need to generate results for your small business (SMB) clients. However, their budget is tight and the time you can dedicate to them is restricted. How can you achieve stellar results with these two fundamental conditions? We dug deep into dozens of content ...

For the past six years, Camilyo has been working with marketing service providers who sell to small businesses around the world. We have seen the market evolve from exclusively selling websites to also offering SEO, lead generation, email marketing, customer retention services and, eventually, ...

In our last blog posts, we talked about what marketers can do to generate leads for small businesses and how important it is to encourage SMB owners to actually follow up on those leads you generated. The next challenge that we would like to discuss is attribution. Can we avoid a situation where ...

There are many techniques for conversion optimization, including advanced and creative strategies for those working with a low to non-existent budget. At Camilyo, we understand small businesses (SMBs) need cost-effective campaigns to fit tight budgets. In the previous blog post, we focused on daily ...

If marketing service providers to small businesses have learned anything from this past Thanksgiving weekend, it’s that their clients stand a true chance to compete against major retailers by providing customers with a stellar consumer experience, emphasizing service over cost. This, because the ...

Photo Credit: QUEUE, by *SaxSMBs are finding it increasingly difficult to compete against larger companies and e-commerce retailers. When it comes to Black Friday and Cyber Monday sales, it seems as though SMBs don’t stand a chance to compete. They simply do not have the means or resources to ...

As the fastest-growing region in the world, Africa has a projected annual GDP growth of 5% over the next five years. However, of the staggering 10 million African SMBs, only 10% have a digital presence, mostly due to lack of awareness and high complexity and costs. Africa 118, a multi-platform ...

As consumers increase their reliance on mobile and online browsing, businesses have adjusted accordingly by creating websites that are responsive and allow the consumer to easily reach the information that they seek. While this first step is critical in meeting consumer needs, businesses usually ...