How do you market your marketing agency to small businesses using content? We asked our author and editor, Joshua Sophy, to share his insights from spending years producing and editing content that is read by millions of SMBs in the United States.As a young newspaper reporter, one of the first ...

SEO for your small business (SMB) clients can be a never-ending task. We’ve scoured today’s best practices for local SEO for small businesses to produce this list of just 9 essential steps that you can do today for your small business accounts. Since last year, Google have been showing their desire ...

As a marketing service provider, you need to generate results for your small business (SMB) clients. However, their budget is tight and the time you can dedicate to them is restricted. How can you achieve stellar results with these two fundamental conditions? We dug deep into dozens of content ...

For the past six years, we have been working closely with leading marketing service providers from all over the world. One trend we noticed is that they all shared a very strong need to deliver more bottom-line value for their small business customers. This observation led us to create something ...

For the past six years, Camilyo has been working with marketing service providers who sell to small businesses around the world. We have seen the market evolve from exclusively selling websites to also offering SEO, lead generation, email marketing, customer retention services and, eventually, ...

In our last blog posts, we talked about what marketers can do to generate leads for small businesses and how important it is to encourage SMB owners to actually follow up on those leads you generated. The next challenge that we would like to discuss is attribution. Can we avoid a situation where ...

In our last blog posts, we covered the best ways to optimize small business websites for conversion, both on a daily basis and through paid campaigns. But what happens once a solid conversion rate has been established for your client’s website and leads are being generated? The next challenge is to ...

There are many techniques for conversion optimization, including advanced and creative strategies for those working with a low to non-existent budget. At Camilyo, we understand small businesses (SMBs) need cost-effective campaigns to fit tight budgets. In the previous blog post, we focused on daily ...

Over the years, we have read countless blog posts about how to best attract new customers to a business. While acquisition is of very high importance, conversion and retention are actually harder - but much more beneficial for small businesses in the long run. Most of the small businesses our ...

Photo credit: Looking Forward by Val Wroblewski Here at Camilyo, we are developing a marketing and customer engagement platform for small businesses. We do not sell it directly to the businesses, though - we sell it to local providers of digital services: yellow pages, media companies and marketing ...

At Camilyo, exploring the ever-changing small business market and small business needs is of prime importance. Everything we learn helps us develop our platform to better to fit the needs of small businesses and those who serve them. Here is a short summary of the many things we learned in 2016:1. ...

If marketing service providers to small businesses have learned anything from this past Thanksgiving weekend, it’s that their clients stand a true chance to compete against major retailers by providing customers with a stellar consumer experience, emphasizing service over cost. This, because the ...

Over the past few months, I worked with several of our largest customers to move them to packaged offerings. Here is how I prefer to approach packaging so that it works best for both service provider and its clients. What is packaging?First of all, I like to use the word “packaging” and not “...

Over 11,000 athletes are currently in Rio with one goal in mind: bringing home the gold. But Simone Biles and Michael Phelps don’t settle for just one medal: they consistently perform above the rest, winning medal after medal, creating high - yet achievable - expectations.  While nearly any Digital ...

As consumers increase their reliance on mobile and online browsing, businesses have adjusted accordingly by creating websites that are responsive and allow the consumer to easily reach the information that they seek. While this first step is critical in meeting consumer needs, businesses usually ...