The majority of web agencies strive to scale their businesses and increase their client base and revenue. This 20+ billion Dollar market has an ever-evolving and growing need for web development, however with great need comes great competition. While each agency offers a unique value proposition, ultimately the ability to grow will depend heavily on the agency’s ability to scale efficiently. The influx of CMSs, such as Wordpress, Drupal and Joomla, have enabled small agencies to offer SMBs high-quality websites at a fraction of the time and cost that developing a site from scratch would be. Wordpress specifically dominates the field: recent reports claim that over 25% of all websites are built using the Wordpress platform. However, while Wordpress allows agencies to quickly create websites for their customers, it severely limits their ability to scale efficiently.
Lack of a robust admin layer
Wordpress does not provide agencies with an environment that enables multiple account management. As such, agencies spend significant time logging in and out of endless accounts. This time waste is especially true when designers need to perform small fixes on the websites they are managing. As web agencies grow, they increase the number of sites they build per month, which in turn expands the number of websites being managed on a monthly basis. When agencies need to perform changes to dozens and hundreds of sites on a monthly basis, such as updating plugins, themes, and site backup, this simple feature can be the difference between taking on 10 new projects or 50.
Limited design freedom and dependence upon developers
Although Wordpress provides a plethora of template options with seemingly endless designs, in practice it limits the designer to the confines of the selected template. A designer who lacks coding skills simply cannot create custom templates, and the reliance on client-side responsive rendering limit the designer’s ability to optimise user experience on smartphones and tablets. However, designers are still needed for any visual changes made to the themes and templates. Thus the need to involve both developers and designers results in excessive resource usage that leads agencies to spend more time developing simple sites than they should.
Website attacks are becoming common and diversified with different methods. WordPress’s popularity, combined with it being open code, makes it terribly vulnerable to attacks. The number of WordPress sites attacked each year is rising rapidly and more than 70% of WordPress installations are vulnerable to hacker attacks!
The main vulnerability points of WordPress sites lie with the hosting platform, third party themes and third party plugins:
- 41% of attacked sites were hacked through a security vulnerability on their hosting platform
- 29% of attacked sites were hacked via a security issue in the WordPress theme they were using
- 22% of attacked sites were hacked via a security issue in a WordPress plugin they were using
As a result, agencies using WordPress need to invest considerable effort and resources into protecting their customer’s sites from such attacks by constantly upgrading versions and monitoring third party themes and plugins.
Camilyo’s web design platform enables agencies to use their resources as efficiently as possible, thus allowing them to scale.
Comprehensive management backend
With Camilyo’s enterprise admin dashboard, agencies are able to track and manage all websites built on the Camilyo platform. They no longer need to worry about server installations, version compatibility, and the need to manage login and access rights of multiple accounts, which enables them to focus on their core business.
Endless design options
No worries security
Camilyo’s provides a fully hosted, secure site-serving environment that does not use open source code, third party plugins or third party templates, thus effectively eliminating 99% of the security vulnerabilities common to WordPress.
Built-in suite of marketing services
When landing new clients, agencies can offer SMBs a robust suite of marketing capabilities that set them apart from other service providers. Camilyo’s web design platform is fully integrated with an all-in-one digital engagement platform that allows agencies to upsell additional, on-going marketing services.
Each Camilyo website can easily turn into an ecommerce site with a few clicks. Agencies can easily add cart capabilities to an existing website without redesigning and building the site from scratch. Additionally, Camilyo’s built-in Facebook integration allows companies to embed entire websites under a Facebook app tab.
We spoke to one of our largest clients, Publicar, the largest directory publisher in Latin America. They had been building websites through Wordpress for several years, building an average of two hundred and fifty sites per month. At this volume, Publicar had concerns over the scaling limitations imposed by their WordPress platform.
Now using Camilyo’s platform, they have nearly tripled their site building capabilities and are now able to expand into seven new countries. They explain that Camilyo enables them to quickly create beautiful, responsive sites using only designers, cutting fulfillment time by 50% when compared to Wordpress. Additionally they have created over 100 custom templates that enable them to offer designs tailored by vertical while maintaining fulfillment efficiencies.
Publicar is just one example of many web agencies that have been struggling with growth and profitability due to relying on “open source” CMS platforms like WordPress, Joomla and Drupal. . Camilyo’s platform provides agencies with the flexibility to rapidly create the sites that they want without sacrificing quality. Combined with multiple marketing capabilities that allow service providers to upsell services to their clients, the Camilyo platform is the ultimate solution that allows agencies to scale their business.
Interested in hearing more about what Camilyo has to offer? Please contact us at firstname.lastname@example.org.