The problem and the promise
With the sharp rise in mobile adoption and the multi-screen ubiquitous experience now expected by mobile customers, small business web site owner are faced with a daunting task - making sure their customers are not frustrated by poor customer experience when they are away from the comforts of a wide desktop screen and a well behaved mouse. Responsive Web design is a fast growing web design approach that claims to enable web designers and developers to build and maintain a single website that can serve all browsing platforms: desktops, smartphones and tablets and in the future Smart TV and Google Glasses. But does responsive design really delivers on this promise?
The no fairy tale reality
A Real World Solution
MobeeArt's Camilyo offers a different approach that combines the best of both worlds – a single truly unified site creation and management platform that generate intent optimized, fast loading cross-platform websites.
Our SmartSites adaptive site technology is 100% server side, this approach realizes the Single-Site paradigm for both site owner and site visitor while not compromising on user experience, speed and functionality.
The advantages of Adaptive Web Design over Responsive web design
|Adaptive Web Design||Responsive Web Design|
|Optimized layout and functionality||Optimized layout only|
|Platform tailored user intent||Desktop focused user intent|
|Small mobile footprint||Large mobile footprint|
|Fast mobile load||Slower mobile load|
|No design limitations||Desktop design rules|
|Mobile optimized navigation||Long scrolling pages|
|Allows for mobile specific SEO||One set of keywords for SEO|