Many small businesses have great potential for online sales, but a surprisingly small percentage of them succeed in doing so with more than two-thirds still not having e-commerce enabled on their sites. But simply having it enabled is not enough to run a successful online store. There are a number of attendant processes which your small business client needs to master. We put together a list of things that can help you help your clients successfully launch and run their online stores.

1. Plan Their Inventory

  • Guide your client to choose an online inventory which is both restricted enough to be manageable and broad enough to be enticing, without including everything that’s on offer at their brick-and-mortar store. Your small business client can keep some items to be sold in-store only, so as to give their regular traffic a reason to visit the store.
  • Most e-commerce builders include inventory management tools which keep the online inventory updated and prevent your clients from running out of stock, but if their online store is self-hosted, help them set up a practical inventory tracking system which maintains stock levels for both their brick-and-mortar and online store.