Photo by Alex Knight on UnsplashAbout a month ago, Yandex (a Russian search engine) announced that AI developed by their programmers wrote a bunch of songs in Kurt Cobain’s style. Which means that AI blogging should not be that far away, right? By hosting an active blog, businesses can increase ...

How do you market your marketing agency to small businesses using content? We asked our author and editor, Joshua Sophy, to share his insights from spending years producing and editing content that is read by millions of SMBs in the United States.As a young newspaper reporter, one of the first ...

A digital loyalty program is not something you’d expect from a grocery store or a gas station. Not yet. But the increasing accessibility of technology is bringing the power of those customer programs to small businesses. They just need some help embracing them.Joshua Sophy, who writes for the Small ...

We listened to a lot of marketing podcasts to come up with a list of shows we can listen to every day on the way to work. After filtering out some low-quality podcasts and even a few good ones (which featured a lot of technical glitches), we’ve come up with a list of the 5 best marketing podcasts --...

Many small businesses have great potential for online sales, but a surprisingly small percentage of them succeed in doing so with more than two-thirds still not having e-commerce enabled on their sites. But simply having it enabled is not enough to run a successful online store. There are a number ...

There are plenty of technology tools available to small business owners promising to help them market and manage their companies better and more effectively. They’re all made to sound simple to use. But for each one, integrating them into a business is far from simple. As a result, something that ...

You’re doing marketing for many different small businesses. You need your small business clients to send you good images for you to include in their marketing campaigns. Obviously, you want their selfies with customers, neat shots of finished works and other things that add authenticity and local ...

SEO for your small business (SMB) clients can be a never-ending task. We’ve scoured today’s best practices for local SEO for small businesses to produce this list of just 9 essential steps that you can do today for your small business accounts. Since last year, Google have been showing their desire ...

As a marketing service provider, you need to generate results for your small business (SMB) clients. However, their budget is tight and the time you can dedicate to them is restricted. How can you achieve stellar results with these two fundamental conditions? We dug deep into dozens of content ...

For the past six years, we have been working closely with leading marketing service providers from all over the world. One trend we noticed is that they all shared a very strong need to deliver more bottom-line value for their small business customers. This observation led us to create something ...

For the past six years, Camilyo has been working with marketing service providers who sell to small businesses around the world. We have seen the market evolve from exclusively selling websites to also offering SEO, lead generation, email marketing, customer retention services and, eventually, ...

In our last blog posts, we talked about what marketers can do to generate leads for small businesses and how important it is to encourage SMB owners to actually follow up on those leads you generated. The next challenge that we would like to discuss is attribution. Can we avoid a situation where ...

In our last blog posts, we covered the best ways to optimize small business websites for conversion, both on a daily basis and through paid campaigns. But what happens once a solid conversion rate has been established for your client’s website and leads are being generated? The next challenge is to ...

There are many techniques for conversion optimization, including advanced and creative strategies for those working with a low to non-existent budget. At Camilyo, we understand small businesses (SMBs) need cost-effective campaigns to fit tight budgets. In the previous blog post, we focused on daily ...

Over the years, we have read countless blog posts about how to best attract new customers to a business. While acquisition is of very high importance, conversion and retention are actually harder - but much more beneficial for small businesses in the long run. Most of the small businesses our ...

Photo credit: Looking Forward by Val Wroblewski Here at Camilyo, we are developing a marketing and customer engagement platform for small businesses. We do not sell it directly to the businesses, though - we sell it to local providers of digital services: yellow pages, media companies and marketing ...

At Camilyo, exploring the ever-changing small business market and small business needs is of prime importance. Everything we learn helps us develop our platform to better to fit the needs of small businesses and those who serve them. Here is a short summary of the many things we learned in 2016:1. ...

If marketing service providers to small businesses have learned anything from this past Thanksgiving weekend, it’s that their clients stand a true chance to compete against major retailers by providing customers with a stellar consumer experience, emphasizing service over cost. This, because the ...

Photo Credit: QUEUE, by *SaxSMBs are finding it increasingly difficult to compete against larger companies and e-commerce retailers. When it comes to Black Friday and Cyber Monday sales, it seems as though SMBs don’t stand a chance to compete. They simply do not have the means or resources to ...

Photo: LSA Report: The Customer Funnel According to the recent Local Search Association report, 30% of small businesses currently work with marketing service providers, and they are discontinuing third-party services at an alarming rate. Unhappy with their programs results, they feel they get poor ...

The Local Search Association (LSA) has recently published a study dedicated to the relationships between local businesses and marketing service providers. “The Customer Funnel: A new framework for local marketing” argues that “the current approach of selling SMBs into individual digital channels ...

Over the past few months, I worked with several of our largest customers to move them to packaged offerings. Here is how I prefer to approach packaging so that it works best for both service provider and its clients. What is packaging?First of all, I like to use the word “packaging” and not “...

​PHOTO CREDIT: “288/365” by David Mulder, licensed under a Creative Commons Attribution-ShareAlike 2.0 Generic license.​As a marketing service provider, you obviously want to generate effective leads for your small and medium business clients.  Lead magnets are extremely effective marketing tactic ...

96% of small business owners and marketers utilize social media marketing and commerce trends as part of their business strategy. While everyone recognizes the importance of Facebook for business, Facebook has a tendency to be much like the weather - it changes the moment people get used to it. ...

Over 11,000 athletes are currently in Rio with one goal in mind: bringing home the gold. But Simone Biles and Michael Phelps don’t settle for just one medal: they consistently perform above the rest, winning medal after medal, creating high - yet achievable - expectations.  While nearly any Digital ...

A recent report by Expedia revealed 20-30% savings for travelers who purchased bundled vacations, including flights, hotels and car rentals. Product and service bundling is a sales tactic whereby companies bundle together a set of value-oriented complementary products or services at a typically ...

As the fastest-growing region in the world, Africa has a projected annual GDP growth of 5% over the next five years. However, of the staggering 10 million African SMBs, only 10% have a digital presence, mostly due to lack of awareness and high complexity and costs. Africa 118, a multi-platform ...

Pop up advertising is simultaneously the most hated and one of the most effective forms of online advertising. Exit intent popups, generally triggered by specific mouse movements, are rapidly gaining popularity since they specifically target users who are about to abandon the website. On the one ...

Customer Relationship Management systems (CRMs) enable businesses to aggregate all processes related to potential, current and past customers. While CRMs were once a luxury afforded by large companies with massive budgets, SMBs can now find inexpensive and effective CRMs to meet their own needs. By ...

As consumers increase their reliance on mobile and online browsing, businesses have adjusted accordingly by creating websites that are responsive and allow the consumer to easily reach the information that they seek. While this first step is critical in meeting consumer needs, businesses usually ...

Websites compliment offline businesses and help boost sales by adding credibility, being accessible 24/7 for clients to browse, and enhancing marketing efforts. Businesses want to entice customers to buy from them by providing them with the optimal browsing experience that will facilitate the ...

The majority of web agencies strive to scale their businesses and increase their client base and revenue. This 20+ billion Dollar market has an ever-evolving and growing need for web development, however with great need comes great competition. While each agency offers a unique value proposition, ...

Facebook ads are increasingly becoming an integral part of advertising for small companies, especially in local communities. The low cost, coupled with progressive targeting, make Facebook advertising a high priority for SMBs. Realizing they are, most likely, unable to effectively run a campaign on ...

Local web agencies that provide SMBs with local marketing services are fighting a tough battle and are being besieged on multiple fronts.  On the one hand, they compete with big, national service providers that can leverage size and scale and operate a highly-oiled sales machine, and on the other ...

By now, most SMBs already understand the importance of establishing a strong web presence and some have largely invested in building it correctly. However, a good looking website alone, even when combined with optimized content, can limit an SMB’s ability to expand and maximize its business ...

Postal workers and taxi dispatchers are two iconic jobs that are finding it hard to survive under the wheels of ever advancing technology. But while it's easy to see how email, online payments and flying drones' deliveries are making postal workers obsolete and mobile apps like Uber and Get Taxi ...

The happy days and free rides of Facebook’s organic reach are over. Facebook’s platform used to allow agencies to organically promote their SMBs’ business pages by posting easily curated, entertaining content and using open APIs to create a range of fan-engaging apps. It rewarded businesses that ...

Building a website is like building a house, in that there is a whole spectrum of options for how involved you want to be in its construction. On one end, you’ve got the Do-It-Yourself (DIY) approach, where you take design, development and management into your own hands. On the other end, there is ...

​Beginning on Black Friday, and increasingly so later on Thanksgiving Day, online and traditional retailers alike enter a period that can make or break their business' overall yearly performance.​

First boyfriend / girlfriend, first car, first spouse, first kid, are always remembered and cherished (well not sure about ex spouses). Well here's our first Camilyo press coverage by none less than VentureBeat :)​

We're very excited to announce the official launch of Camilyo! Our platform aims to help agencies with SMB clients grow their business online, in an easier way then ever. Check out the our press release.​

Once an industry with almost unrivaled profitability, Yellow Pages (YPs), like many other must reinvent itself to maintain relevance in the Internet era. Let's take a look as to how this transition can take place, while also envisioning how Yellow Pages providers will emerge from such a transition. ...

Why not ask Nog our very own 20,000 BC local marketeer?​​​

The problem and the promiseWith the sharp rise in mobile adoption and the multi-screen ubiquitous experience now expected by mobile customers, small business web site owner are faced with a daunting task - making sure their customers are not frustrated by poor customer experience when they are away ...

What is Camilyo?Camilyo, is the first all-in-one online marketing platform for service providers, giving online agencies, big and small, the integrated tools they need to better serve SMB clients, to help them convert more leads and grow business. Camilyo one-stop-shop, cloud-based platform ...