Camilyo Blog

Camilyo Blog

Yes, We Are One of The Fastest Growing Tech Companies in Israel!

Deloitte's Fast50 List Has Just Came Out

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Wow, what a day! Deloitte has just ranked us to be among the 50 fastest growing tech companies in Israel for the period of 2013-2016 and we are number 21 on the list. We have to admit though that we have been experiencing such a dramatic growth only since 2015 when we first launched our Online in ...
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Help Your SMBs Where It Counts!

With Camilyo's Sales Management Solution

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Camilyo's Head of Customer Success Eitan Gelbaum presents our new Sales Management at the latest SIINDA Media Tech conference in Valencia, Spain
Here at Camilyo we constantly work on improving our white-label platform, so that our customers who provide digital services to small businesses could keep serving their clients better. Today, we are happy to present our new solution which aims to improve a small business bottom line and help them ...
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Here Is What Is Stopping Small Businesses From Hiring Your Marketing Firm

And What You Can Do About It

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Digital marketing is becoming increasingly complex and time consuming, yet small businesses prefer to handle it themselves. The growth of digital channels, such as email, search, social media, and retargeting ads, has changed the way marketing is conducted. Just take a look at how many different ...
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Make Your Small Business Clients Easily Reachable

With These Camilyo Tools

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One of the main goals of a local website is to enable consumers to reach out to a business as easily as possible and in a way that is more comfortable for them. We’ve created a list of nine essential tools which you can easily add to your client’s website if you use Camilyo’s Online in One platform....
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Can AI Run Blogs For Your Small Business Clients?

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Photo by Alex Knight on UnsplashAbout a month ago, Yandex (a Russian search engine) announced that AI developed by their programmers wrote a bunch of songs in Kurt Cobain’s style. Which means that AI blogging should not be that far away, right? By hosting an active blog, businesses can increase ...
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Insider Secrets: How to Make Your Content Appeal to Small Businesses

What I’ve Learned From Years in Small Business Media

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How do you market your marketing agency to small businesses using content? We asked our author and editor, Joshua Sophy, to share his insights from spending years producing and editing content that is read by millions of SMBs in the United States.As a young newspaper reporter, one of the first ...
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How To Help Your SMB Clients Set Up a Loyalty Program

And why do it

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A digital loyalty program is not something you’d expect from a grocery store or a gas station. Not yet. But the increasing accessibility of technology is bringing the power of those customer programs to small businesses. They just need some help embracing them.Joshua Sophy, who writes for the Small ...
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Your Daily Marketing Listening

Podcasts to Tune In to As You’re Commuting to Work

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We listened to a lot of marketing podcasts to come up with a list of shows we can listen to every day on the way to work. After filtering out some low-quality podcasts and even a few good ones (which featured a lot of technical glitches), we’ve come up with a list of the 5 best marketing podcasts --...
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How to Help Your Small Business Clients Run Their Online Stores

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Many small businesses have great potential for online sales, but a surprisingly small percentage of them succeed in doing so with more than two-thirds still not having e-commerce enabled on their sites. But simply having it enabled is not enough to run a successful online store. There are a number ...
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8 Technology Challenges Small Businesses Face Every Day

And how to capitalize on them when offering them digital services

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There are plenty of technology tools available to small business owners promising to help them market and manage their companies better and more effectively. They’re all made to sound simple to use. But for each one, integrating them into a business is far from simple. As a result, something that ...
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Help Your Small Business Clients Take Better Pictures

So that you can market them better with authentic visual content

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You’re doing marketing for many different small businesses. You need your small business clients to send you good images for you to include in their marketing campaigns. Obviously, you want their selfies with customers, neat shots of finished works and other things that add authenticity and local ...
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9 Best Practices For SMB-Focused Local SEO

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SEO for your small business (SMB) clients can be a never-ending task. We’ve scoured today’s best practices for local SEO for small businesses to produce this list of just 9 essential steps that you can do today for your small business accounts. Since last year, Google have been showing their desire ...
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Six Free Content Promotion Hacks That Take Less Time Than a Coffee Break

How Marketing Service Providers Can Quickly Make Their SMBs’ Content More Effective

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As a marketing service provider, you need to generate results for your small business (SMB) clients. However, their budget is tight and the time you can dedicate to them is restricted. How can you achieve stellar results with these two fundamental conditions? We dug deep into dozens of content ...
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Introducing Camilyo’s Mobile HUB For Your Small Business Clients

Help Your SMBs Manage Their Business Better

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For the past six years, we have been working closely with leading marketing service providers from all over the world. One trend we noticed is that they all shared a very strong need to deliver more bottom-line value for their small business customers. This observation led us to create something ...
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Small Business Operating System: Help Your Customers Run Their Business Better

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For the past six years, Camilyo has been working with marketing service providers who sell to small businesses around the world. We have seen the market evolve from exclusively selling websites to also offering SEO, lead generation, email marketing, customer retention services and, eventually, ...
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How To Show The Value That You, Marketers, Deliver

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In our last blog posts, we talked about what marketers can do to generate leads for small businesses and how important it is to encourage SMB owners to actually follow up on those leads you generated. The next challenge that we would like to discuss is attribution. Can we avoid a situation where ...
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The Number You Have Dialed is Not Available at This Time

How small businesses gain (and lose) business by (not) handling customer requests ASAP

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In our last blog posts, we covered the best ways to optimize small business websites for conversion, both on a daily basis and through paid campaigns. But what happens once a solid conversion rate has been established for your client’s website and leads are being generated? The next challenge is to ...
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How to Boost Your SMB Conversions With Campaigns

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There are many techniques for conversion optimization, including advanced and creative strategies for those working with a low to non-existent budget. At Camilyo, we understand small businesses (SMBs) need cost-effective campaigns to fit tight budgets. In the previous blog post, we focused on daily ...
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How Conversion Optimization isn’t Just for the Big Players, but also for SMBs

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Over the years, we have read countless blog posts about how to best attract new customers to a business. While acquisition is of very high importance, conversion and retention are actually harder - but much more beneficial for small businesses in the long run. Most of the small businesses our ...
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What Does 2017 Have in Store for SMBs?

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Photo credit: Looking Forward by Val Wroblewski Here at Camilyo, we are developing a marketing and customer engagement platform for small businesses. We do not sell it directly to the businesses, though - we sell it to local providers of digital services: yellow pages, media companies and marketing ...
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Things we Learned about Small Business Marketing in 2016

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At Camilyo, exploring the ever-changing small business market and small business needs is of prime importance. Everything we learn helps us develop our platform to better to fit the needs of small businesses and those who serve them. Here is a short summary of the many things we learned in 2016:1. ...
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Digital Christmas

Help your small business clients provide a better holiday customer experience

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If marketing service providers to small businesses have learned anything from this past Thanksgiving weekend, it’s that their clients stand a true chance to compete against major retailers by providing customers with a stellar consumer experience, emphasizing service over cost. This, because the ...
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The Day After Black Friday

How Small Business Saturday is Getting Bigger

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Photo Credit: QUEUE, by *SaxSMBs are finding it increasingly difficult to compete against larger companies and e-commerce retailers. When it comes to Black Friday and Cyber Monday sales, it seems as though SMBs don’t stand a chance to compete. They simply do not have the means or resources to ...
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I Don’t Love You Anymore

Why small businesses leave their marketing service providers

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Photo: LSA Report: The Customer Funnel According to the recent Local Search Association report, 30% of small businesses currently work with marketing service providers, and they are discontinuing third-party services at an alarming rate. Unhappy with their programs results, they feel they get poor ...
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Local Marketing Paradigm Shift

A conversation between Greg Sterling from the LSA and Ziv Koren from Camilyo

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The Local Search Association (LSA) has recently published a study dedicated to the relationships between local businesses and marketing service providers. “The Customer Funnel: A new framework for local marketing” argues that “the current approach of selling SMBs into individual digital channels ...
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One Way to Think About Packaging Services for SMBs

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Over the past few months, I worked with several of our largest customers to move them to packaged offerings. Here is how I prefer to approach packaging so that it works best for both service provider and its clients. What is packaging?First of all, I like to use the word “packaging” and not “...
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7 Lead Magnets For Your Local Business Clients that Convert

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PHOTO CREDIT: “288/365” by David Mulder, licensed under a Creative Commons Attribution-ShareAlike 2.
​PHOTO CREDIT: “288/365” by David Mulder, licensed under a Creative Commons Attribution-ShareAlike 2.0 Generic license.​As a marketing service provider, you obviously want to generate effective leads for your small and medium business clients.  Lead magnets are extremely effective marketing tactic ...
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How the New Facebook Layout is Winning the SMB Race for Consumers

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96% of small business owners and marketers utilize social media marketing and commerce trends as part of their business strategy. While everyone recognizes the importance of Facebook for business, Facebook has a tendency to be much like the weather - it changes the moment people get used to it. ...
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Coaching SMBs to Capture Online Gold

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Over 11,000 athletes are currently in Rio with one goal in mind: bringing home the gold. But Simone Biles and Michael Phelps don’t settle for just one medal: they consistently perform above the rest, winning medal after medal, creating high - yet achievable - expectations.  While nearly any Digital ...
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How Product Packaging Can Boost Your Customers Online Health

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A recent report by Expedia revealed 20-30% savings for travelers who purchased bundled vacations, including flights, hotels and car rentals. Product and service bundling is a sales tactic whereby companies bundle together a set of value-oriented complementary products or services at a typically ...
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From 0 to 600 in 12 months - Connecting African SMBs with the World

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As the fastest-growing region in the world, Africa has a projected annual GDP growth of 5% over the next five years. However, of the staggering 10 million African SMBs, only 10% have a digital presence, mostly due to lack of awareness and high complexity and costs. Africa 118, a multi-platform ...
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5 Ways to Chase Customers Away with Exit Pop Ups - and 4 Ways to Keep Them

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Pop up advertising is simultaneously the most hated and one of the most effective forms of online advertising. Exit intent popups, generally triggered by specific mouse movements, are rapidly gaining popularity since they specifically target users who are about to abandon the website. On the one ...
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5 (really good) Reasons why SMBs Need a CRM

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Customer Relationship Management systems (CRMs) enable businesses to aggregate all processes related to potential, current and past customers. While CRMs were once a luxury afforded by large companies with massive budgets, SMBs can now find inexpensive and effective CRMs to meet their own needs. By ...
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SMBs Are Losing Business By Skipping Online Booking

SMBs should implement online booking widgets to their websites to increase conversion

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As consumers increase their reliance on mobile and online browsing, businesses have adjusted accordingly by creating websites that are responsive and allow the consumer to easily reach the information that they seek. While this first step is critical in meeting consumer needs, businesses usually ...
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Why DIY Websites are a Recipe for Disaster

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Websites compliment offline businesses and help boost sales by adding credibility, being accessible 24/7 for clients to browse, and enhancing marketing efforts. Businesses want to entice customers to buy from them by providing them with the optimal browsing experience that will facilitate the ...
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Thank You, WordPress, But We Need To Move On

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The majority of web agencies strive to scale their businesses and increase their client base and revenue. This 20+ billion Dollar market has an ever-evolving and growing need for web development, however with great need comes great competition. While each agency offers a unique value proposition, ...
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When Life Gives You Lemons - Turn Small Budget Facebook Ad Accounts Into Lemonade

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Facebook ads are increasingly becoming an integral part of advertising for small companies, especially in local communities. The low cost, coupled with progressive targeting, make Facebook advertising a high priority for SMBs. Realizing they are, most likely, unable to effectively run a campaign on ...
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How can Camilyo help prevent local web agencies from falling off a cliff?

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Local web agencies that provide SMBs with local marketing services are fighting a tough battle and are being besieged on multiple fronts.  On the one hand, they compete with big, national service providers that can leverage size and scale and operate a highly-oiled sales machine, and on the other ...
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SMB Websites Are Falling Short of Business Potential

Websites should be optimized to capture and nurture potential leads and customers

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By now, most SMBs already understand the importance of establishing a strong web presence and some have largely invested in building it correctly. However, a good looking website alone, even when combined with optimized content, can limit an SMB’s ability to expand and maximize its business ...
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Postal workers, taxi dispatchers, website developers and Dodos

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Postal workers and taxi dispatchers are two iconic jobs that are finding it hard to survive under the wheels of ever advancing technology. But while it's easy to see how email, online payments and flying drones' deliveries are making postal workers obsolete and mobile apps like Uber and Get Taxi ...
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Facebook Killed Organic Reach - Thanks For The Favor

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The happy days and free rides of Facebook’s organic reach are over. Facebook’s platform used to allow agencies to organically promote their SMBs’ business pages by posting easily curated, entertaining content and using open APIs to create a range of fan-engaging apps. It rewarded businesses that ...
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DIY vs. DIFM - Which is Better for SMBs?

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Building a website is like building a house, in that there is a whole spectrum of options for how involved you want to be in its construction. On one end, you’ve got the Do-It-Yourself (DIY) approach, where you take design, development and management into your own hands. On the other end, there is ...
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Catch Them On Thanksgiving, Convert Them Into Customers By Christmas

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​Beginning on Black Friday, and increasingly so later on Thanksgiving Day, online and traditional retailers alike enter a period that can make or break their business' overall yearly performance.​
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We got the Beat!

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First boyfriend / girlfriend, first car, first spouse, first kid, are always remembered and cherished (well not sure about ex spouses). Well here's our first Camilyo press coverage by none less than VentureBeat :)​
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3,2,1,0 and it's launched!

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We're very excited to announce the official launch of Camilyo! Our platform aims to help agencies with SMB clients grow their business online, in an easier way then ever. Check out the our press release.​
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The Future of Yellow Pages

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Once an industry with almost unrivaled profitability, Yellow Pages (YPs), like many other must reinvent itself to maintain relevance in the Internet era. Let's take a look as to how this transition can take place, while also envisioning how Yellow Pages providers will emerge from such a transition. ...
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The best thing since the invention of the wheel?

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Why not ask Nog our very own 20,000 BC local marketeer?​​​
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Responsive design, is it really a silver bullet?

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The problem and the promiseWith the sharp rise in mobile adoption and the multi-screen ubiquitous experience now expected by mobile customers, small business web site owner are faced with a daunting task - making sure their customers are not frustrated by poor customer experience when they are away ...
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Introducing Camilyo

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What is Camilyo?Camilyo, is the first all-in-one online marketing platform for service providers, giving online agencies, big and small, the integrated tools they need to better serve SMB clients, to help them convert more leads and grow business. Camilyo one-stop-shop, cloud-based platform ...
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